CREATIVE DIRECTION FOR HOTEL MAN REPELLER - a 12-week project, a single weekend activation (4/6-4/8) where Man Repeller took over 4 floors of the new Freehand New York Hotel and invited community members to stay for the weekend.
Brand identity for Hotel Man Repeller: primary logo, 5 sub-logos, color story, 4 brand prints.
Web Design: created custom booking website for the project: www.hotelmanrepeller.com
Print Assets //Art Direction & Design: welcome folder (19 assets), a 50 page guidebook, hotel printed communications & postcards (4 assets), signage for all events (6 assets), gift shop signage, ticket packs for all guests (11 assets)
Digital Assets // Art Direction & Design: on-site announcement post, on-site digital ads, social media assets
Product Development & Design Hotel: 14 hotel branded swag products
Product Development & Design Gift Shop: 18 unique products including 7 different collaborations with third party brands: Kule socks, Moleskine notebooks, Lizzie Fortunato earrings, s.k. manor hill fanny pack, Donni scrunchie, The Giving Keys necklace, and Print All Over Me bandanas (x3), linen beach throw (x2), gym duffle bag (x2). Designed all prints for Print All Over Me Products.
Partnerships: custom development with augmented reality app Dumb Fun, product placement with Dirty Lemon, Donni, Kule, Hatch, Otherland, Moleskine, The Giving Keys. Programming partnerships with Canal Street Market, Roxy Cinema, A24, Luke’s Lobster, Ilili Box, Nom Wah, Bonsai Kakigori, illustrator Abby St. Claire plus custom branded donuts with Underwest.
Installation: designed plaid wallpaper and prints for communal suite install with Print All Over Me.
Uniforms: designed custom print for PAOM jumpsuits worn by Man Repeller staff through-out the weekend.
Events: assisted co-producers Matt Little & Crystal Anderson with production for 13 off-site events and 2 on-site events for the weekend.
Co-producers: Matt Little & Crystal Anderson
Graphic Design: Courtney Kiersznowski & Emily Zirimis
Illustration: Abby St. Claire
Sponsored Partnerships: Patty Carnevale & Jasmin Aujla
Copywriter & Tour Guide Extraordinaire: Amelia Diamond